I just finished a simple but elegant website for a local San Luis Obispo pottery maker - Back Bay Pottery
She makes various pottery items that she sells on Etsy.com
The home page has an Etsy wigit that displays the product lists... for purchase.
The Events page shows a public calendar using an iframe wigit. Then when she updates her events through google, she makes them updated on her site.
How to Share your Google Calendar:
http://support.google.com/calendar/bin/answer.py?hl=en&answer=37083
How to Embed your calendar into your website:
http://support.google.com/calendar/bin/answer.py?hl=en&answer=41207&ctx=cb&src=cb&cbid=-eqyxton29qwe&cbrank=3
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